About Us

Billy J Baby was created for stylish mothers and their babies by Gold Coast local, Jane Brennan.

After the loss of her son William 'Billy' James Brennan who was stillborn at 19 weeks, Jane felt the need to continue Billy's legacy by creating a collection of on-trend baby swaddles and accessories that she enjoyed shopping for throughout her own pregnancy.

Since the creation of Billy J Baby in 2020, Jane and Joel were blessed with the arrival of their son Darby in March 2021, who was born 13 weeks premature and weighed 1137 grams.

Jane and Joel spent 3 months living in Brisbane whilst Darby was admitted to the Neonatal Intensive Care Unit at the Royal Brisbane and Women's Hospital due to him being born at 27 weeks. Darby is a true miracle baby and has fought for his life since the day he was born. Jane and Joel were blessed with support from the Miracle Babies Foundation whilst in hospital and have since spent time fundraising for Running for Premature Babies and raised $17,000 with a team running in the Gold Coast Virtual Marathon in 2021.

Jane and her husband Joel feel passionately about raising awareness of stillbirths and premature babies, and wish to give back to the charities that helped them through such a difficult period in their lives. Billy J Baby has a goal to continue to support these charities through the sale of our products.

You can confidently be assured your purchase is going further than Billy J Baby. It is being passed onto other families to ensure these essential support services continue well into the future.


A portion of your sale will be donated to one of the following charities;

Angel Gowns Australia

Angel Gowns for Australian Angel Babies Inc. is a not for profit organisation run solely by volunteers who donate their time and skills to transform donated wedding attire into small Angel Gowns for babies up to 18 months who have sadly passed away and grown their Angel Wings.

Founded in March 2014, their packages are donated to hospitals, funeral homes & directly to parents Australia wide. Each “Angel Gown Package” contains a Gown and/or Wrap, Baby Swaddles, Blanket, Nappy, Beanie & Booties as well as a Keepsake.


Not-for-profit for bereaved parents following pregnancy loss from miscarriage stillbirth newborn death. 

Sands provides information resources on grief and loss to the wider community – family, friends, workplaces – and advocates for greater awareness of the importance of a healthy grieving process for bereaved parents

Bears of Hope

Bears of Hope is an Australian registered not-for-profit organisation managed solely by a dedicated team of bereaved parents. Bears of Hope's professionalism and longevity has been built on delivering passionate and active pregnancy & infant loss support, education and awareness, and in strengthening relationships with allied health professionals.

Bears Of Hope exists to improve the facilitation of the healing journey for families experiencing a loss. Bears of Hope is affiliated with Hospitals, GP’s, Obstetricians and IVF Clinics throughout Australia.


Miracle Babies Foundation

Miracle Babies Foundation is Australia’s leading organisation supporting premature and sick newborns, their families and the hospitals that
care for them.

Every year in Australia around 48,000 newborn babies require the help of a Neonatal Intensive Care Unit (NICU) or Special Care Nursery (SCN).
27,000 of these babies are born premature and up to 1,000 babies lose their fight for life.

For families, the experience of having a baby come into the world not as expected or planned is life changing. Without support, this overwhelming and traumatic experience can have lifelong effects on the emotional wellbeing of these miracle families.  It affects the entire family unit.

Since 2005, Miracle Babies Foundation has been passionate in developing and providing vital programs and resources to support and enhance a family’s experience from a threatened pregnancy, hospital journey with a premature or sick newborn, the transition to home and beyond.


Running for Premature Babies

In Australia, 1 in 12 babies are born prematurely, which equates to 26,000 babies every year. Many of these babies require Neonatal Intensive Care, which is one of the most expensive parts of health care. Caring for a premature baby can cost anywhere between $3,500 and $10,000 per day. 

Running for Premature Babies is proud to be able to support the equipment and research needs of Neonatal Intensive Care Units (NICUs) so our brilliant Neonatologists and Neonatal nurses can give premature babies a better chance of survival.Since 2007, Running for Premature Babies has raised over $4 million for life-saving equipment and research for Neonatal Intensive Care Units at Sydney's Royal Hospital for Women, the Royal Brisbane & Women's Hospital, the Queensland NeoRESQ premature baby retrieval service, the Bundaberg hospital, the Alice Springs Hospital and the Flinders Medical Centre, Adelaide.