About Us

Billy J Baby was created for stylish mothers and their babies by Gold Coast local, Jane Brennan.

After the loss of her son William 'Billy' James Brennan who was stillborn at 19 weeks, Jane felt the need to continue Billy's legacy by creating a collection of on-trend baby swaddles and accessories that she enjoyed shopping for throughout her own pregnancy.

Jane and her husband Joel feel passionately about raising awareness of stillbirths and wish to give back to the charities that helped them through such a difficult period in their lives. Billy J Baby has a goal to continue to support these charities through the sale of our products.

You can confidently be assured your purchase is going further than Billy J Baby. It is being passed onto other bereaved families to ensure these essential support services continue well into the future.

A portion of your sale will be donated to one of the following charities;

Angel Gowns Australia

Angel Gowns for Australian Angel Babies Inc. is a not for profit organisation run solely by volunteers who donate their time and skills to transform donated wedding attire into small Angel Gowns for babies up to 18 months who have sadly passed away and grown their Angel Wings.

Founded in March 2014, their packages are donated to hospitals, funeral homes & directly to parents Australia wide. Each “Angel Gown Package” contains a Gown and/or Wrap, Baby Swaddles, Blanket, Nappy, Beanie & Booties as well as a Keepsake.


Not-for-profit for bereaved parents following pregnancy loss from miscarriage stillbirth newborn death. 

Sands provides information resources on grief and loss to the wider community – family, friends, workplaces – and advocates for greater awareness of the importance of a healthy grieving process for bereaved parents

Bears of Hope

Bears of Hope is an Australian registered not-for-profit organisation managed solely by a dedicated team of bereaved parents. Bears of Hope's professionalism and longevity has been built on delivering passionate and active pregnancy & infant loss support, education and awareness, and in strengthening relationships with allied health professionals.

Bears Of Hope exists to improve the facilitation of the healing journey for families experiencing a loss. Bears of Hope is affiliated with Hospitals, GP’s, Obstetricians and IVF Clinics throughout Australia.